Axon Evidence.com Corrections Technology Case Study

The Challenge

Axon, the world's leading public-safety technology company, needed to expand beyond law enforcement into the corrections market while delivering critical features for a major federal contract. The corrections market represented a $500M opportunity, but Axon had no dedicated product leadership for this segment.

Meanwhile, federal prosecutors at EOUSA (Executive Office for U.S. Attorneys) needed Evidence.com features that didn't exist, putting a major contract at risk.

Key Challenges

No Axon product strategy for corrections (untapped $500M market)
Federal contract requiring features not yet built
Corrections workflows fundamentally different from law enforcement
Federal prosecutors needing non-police evidence notes capability
Sensitive content causing trauma for evidence reviewers (no warning system)
5,000+ federal licenses dependent on feature delivery

The Solution

As Axon's inaugural Senior Product Manager for Corrections, I led product strategy across Justice and Corrections divisions, delivering features that secured federal contracts while opening new markets.

Sensitive Content Warning Feature

Built content warning system for Evidence.com
Enabled reviewers to flag graphic/disturbing content
Warnings displayed before video playback
Reduced reviewer trauma, improved evidence handling
Adopted across Evidence.com platform
Secured $12M+ federal contract with 5,000+ licenses

Corrections Dashboard

Built customized home-page experience for correctional officers
Addressed gaps in evidence workflows for corrections facilities
Unlocked new enterprise sales opportunities
Differentiated Axon in corrections market

Office Notes for EOUSA

Enabled federal prosecutors to add secure, non-police notes to evidence
Met federal requirement for prosecutor-only annotations
Maintained evidence integrity and chain of custody

Corrections Strategic Expansion

Served as Axon's first Sr. PM for Corrections
Developed long-term product blueprint for $500M corrections market
Led early exploration of AI-powered rounds tracking and inmate count automation

The Results

Federal Contract Impact

Secured $12M+ federal contract through Sensitive Content Warning delivery
5,000+ federal licenses deployed
Ongoing federal customer relationship strengthened

Market Expansion

Opened $500M corrections market for Axon
First-to-market corrections product strategy
New enterprise sales pipeline in corrections

Product Innovation

Corrections Dashboard deployed to customers
Office Notes enabling federal prosecutor workflows
AI exploration setting roadmap for future automation

Key Takeaways

Deep Domain Understanding

Federal procurement requires understanding agency workflows. Corrections and law enforcement need different product approaches.

Security is Non-Negotiable

Justice technology must balance user needs with evidence integrity. Compliance can't be an afterthought.

Strategic Market Entry

Entering new markets requires patient, proven delivery. Build trust through results, then expand.

User-Centered Innovation

Features like Sensitive Content Warning addressed real user pain points, making adoption seamless.

Axon Evidence.com - Corrections Technology